Social Media Campaign: #MoreThanWhatYouSee

  • Location
    San Diego, California
  • Status

The Problem

Goal: bring awareness to the fact that social media doesn’t portray a true representation of life and promote meaningful connection between people.

Our Plan

Participants from all over the world will post photos on social media and are encouraged to reflect on their day and share something that's not so picture perfect. The point of this is to foster a space in social media where honesty and vulnerability is welcome and encouraged. Secondly, I want this to be personal. Often times we ignore the negative aspects of our life; wishing they would just go away. People will be encouraged to take a closer look at themselves and how they feel. Not only will this promote honesty with others, but also honesty with ourselves.

Themes Addressed

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The Benefit

About Roots & Shoots

We are nurturing the compassionate leaders of tomorrow.

Get To Know Our Model

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