The Problem
Around 450,000,000 pieces of denim end up in landfills each year. The purpose of 2nd Day Denim is to help reduce this number and upcycle the denim in a more eco friendly way.
Our Plan
2nd Day Denim will divert denim pieces from my community that would otherwise go to our landfills. Collecting denim will have a huge environmental impact, by up-cycling and producing environmentally safe insulation to many non-profit affiliates like Habitat of Humanity. I am partnering with Blue Jeans Go Green/Cotton Inc. to start a campaign in my area, which will include a denim drive collecting any denim products. My goal is to collect 1,000 pounds of denim over a 6 month period which is enough pieces to insulate an entire house.
Themes Addressed
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Recycle
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Sustainability
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Upcycle
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Zero Waste
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The Benefit
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People
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Environment
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