The Problem
While millions of Americans want to actively support Ukraine beyond just watching the news, there's a disconnect between good intentions and sustained, meaningful action. Moreover, Americans who care deeply about Ukraine often want to do something tangible that connects them to the cause on an ongoing basis. Traditional fundraising creates brief spikes of support around major news events, but Ukrainian children and families need steady, reliable aid *now,* despite the unfortunate reality that the conflict in Ukraine is often deprioritized in the news nowadays because it has been over three years since the conflict first broke out.